How it began
Rosé Studio was founded in 2021 by Sofia Martinez, a master colorist with 12 years of experience across salons in New York, Los Angeles, and Austin. After years of working in high-volume salons where clients felt like numbers, Sofia wanted to create something different.
The vision was simple: a salon where every client gets a genuine consultation, where stylists are trained artists — not assembly-line technicians, and where premium products are the standard, not the upgrade.
Today, Rosé Studio serves over 2,000 clients and has become one of Austin's most sought-after beauty destinations. We've been named "Best Colorist" by Austin Monthly three years running.