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How it began

Rosé Studio was founded in 2021 by Sofia Martinez, a master colorist with 12 years of experience across salons in New York, Los Angeles, and Austin. After years of working in high-volume salons where clients felt like numbers, Sofia wanted to create something different.

The vision was simple: a salon where every client gets a genuine consultation, where stylists are trained artists — not assembly-line technicians, and where premium products are the standard, not the upgrade.

Today, Rosé Studio serves over 2,000 clients and has become one of Austin's most sought-after beauty destinations. We've been named "Best Colorist" by Austin Monthly three years running.

What We Believe

Our values

Consultation First

Every appointment starts with a conversation. We listen before we cut.

Clean Products

We exclusively use professional-grade, cruelty-free, and sustainably sourced products.

Continuous Education

Our team trains monthly with industry leaders to stay at the cutting edge.

Meet the Team

Your stylists

Sofia Martinez

Founder & Master Colorist

12+ years of color expertise. Specializes in balayage, color correction, and vivid fashion colors.

Marcus Rivera

Senior Stylist

Precision cuts with an editorial edge. Trained at Vidal Sassoon Academy. Expert in textured hair.

Aria Johnson

Color Specialist

Balayage queen with a passion for natural-looking highlights and dimensional color work.

Join Our Family

Meet us in person.

We'd love to get to know you. Book a consultation and discover why our clients keep coming back.